Digital Shift:
take action
The urgency of the digital shift is evident for all Quebec businesses. With massive government investments since 2025, the time for action is now. Discover in this concise guide the essential strategies recommended by our experts to transform your organization and ensure its digital sustainability.
What is the digital shift?
Definition
The digital shift is the integration of digital technologies into an organization's practices. According to the Grand Dictionnaire Terminologique, it is the "use of digital technologies to increase efficiency and adapt to new realities."
Digital Transformation vs. Industry 4.0
The digital transformationmodernizes business processes through digital tools, while Industry 4.0 specifically concerns advanced technologies (robotics, AI, cloud computing) applied to the industrial sector to optimize production and customization.
Why undertake a digital shift in business?
Productivity Gains
Digital technologies transform operational processes. For example, a Canadian SME can significantly reduce (by about 65%) its processing times by automating its shipments through a centralized platform.
Sustainable Competitive Advantage
Digital tools set you apart in a saturated market. For example, companies leveraging customer data increase their retention by about 25%.
- Improved customer experience through personalized services
- Reduced operational costs through automation
- Accelerated innovation to develop new products
How to successfully make the digital shift: a successful method in 4 steps
Business process diagnosis
Identify bottlenecks and optimization opportunities in your workflows. Our experts map your critical processes. Roadmap 4.0
Prioritize your initiatives based on their impact and feasibility to ensure a gradual and controlled transformation.
Implementation of solutions
Deploy tools in phases while training your teams, thus minimizing operational disruptions.
Performance measurement
Evaluate results with indicators aligned with your business objectives and adjust your strategy accordingly.
To deepen your digital transformation, consult our resources tailored to your industry.
Grants to accelerate your digital transformation
Although most companies struggle to identify available support programs for their digital transformation, there are some very useful ones in Quebec.
Major programs in Quebec
The Digital Shift program of Events Attractions Quebec (ÉAQ) offers up to $75,000 to local tourism organizations.
The Tax Credit for Investment and Innovation (C3i) from the Ministry of Economy allows for the recovery of up to 40% of eligible technological investments.
Quick eligibility criteria
Three essential conditions:
- legally incorporated business in Quebec,
- structured project with measurable objectives,
- demonstrated financial viability.
Consult our grant experts to maximize your chances of obtaining these limited funds.
Need support in your digital transformation? Contact an e3k expert today.
Frequently Asked Questions
Here are some common questions about the digital shift.
Our company specializes in consulting, product development, and customer support. We tailor our services to the specific needs of businesses in various sectors to help them grow and succeed in a competitive market.
Several giants underestimated the urgency of theirdigital transformation. Blockbuster is the most striking example: the company refused to acquire Netflix in 2000 for $50 million, preferring to maintain its physical rental model.
In Quebec, some traditional retailers were slow to develop their digital solutions during the pandemic. Their insufficient digital diagnosis prevented them from anticipating changes in consumer behavior.
Recurring mistakes include a lack of long-term planning and poor prioritization of technological actions. These companies often neglected to train their workforce on new tools, creating fatal internal resistance to their transformation.
Technology is the first pillar: selecting the right data forms the second fundamental pillar. Collecting, analyzing, and leveraging information is essential for optimizing your strategic decision-making. and tools tailored to your specific needs.
Data is the second fundamental pillar. Collecting, analyzing, and leveraging information is essential for optimizing your strategic decision-making.
The third pillar concerns business processes. Rethinking your workflows allows for the effective integration of digital solutions into your daily operations.
Humans represent the most determining pillar. Training your teams and supporting change ensures the real adoption of new technologies by your organization.
Five digital objects dominate the current technological ecosystem in Quebec. Integrated management software (ERP) centralizes your financial and business operations.
E-commerce platforms transform your online presence into a sales machine. Customer Relationship Management (CRM) systems optimize your business interactions and build customer loyalty.
Marketing automation tools personalize your campaigns based on purchasing behaviors. Cloud solutions secure your data while reducing your IT costs.
The Government of Quebec encourages the adoption of these technologies through its dedicated financial assistance. Each digital object meets a specific need of your overall digital plan.